Apple started airing three TV commercials (click on images below to see three ads) on Sunday in the U.S. stating the launch of the iPhone on June 29. This is the most anticipated product from Cupertino ever. From a company that has had more than their share of big launches, like the original Mac, OS X, the iPod, iTunes for Windows, Apple TV, etc.

Two models will be available. One with 4GB of memory will cost $499 and a version with double the memory will cost $599, both will have a 3.5-inch display, 2-megapixel camera, headset and audio jacks, and an iPod dock. This first generation of the iPhone will be quad-band GSM (global system for mobile communications), meaning it should work in almost every major country in the world. Exceptions to this will be Japan and South Korea, where GSM is not used. Data transmission will be supported by Wi-Fi, Bluetooth and EDGE.

The iPhone will be sold thru Apple stores and AT&T Wireless (formally Cingular) stores in the U.S. Expect long lines and possible shortages at launch time.

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