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	<title>ReelSmart.com</title>
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	<link>http://www.reelsmart.com</link>
	<description>Video, Technology, Digital LifeStyle, Macintosh Tips, and Opinions</description>
	<lastBuildDate>Thu, 06 Oct 2011 17:43:26 +0000</lastBuildDate>
	<language>en</language>
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		<item>
		<title>Goodbye Steve</title>
		<link>http://www.reelsmart.com/2011/10/06/goodbye-steve/</link>
		<comments>http://www.reelsmart.com/2011/10/06/goodbye-steve/#comments</comments>
		<pubDate>Thu, 06 Oct 2011 16:00:10 +0000</pubDate>
		<dc:creator>Stephen Antonucci</dc:creator>
				<category><![CDATA[Apple]]></category>
		<category><![CDATA[steve jobs]]></category>

		<guid isPermaLink="false">http://www.reelsmart.com/?p=6236</guid>
		<description><![CDATA[Goodbye Steve]]></description>
		<wfw:commentRss>http://www.reelsmart.com/2011/10/06/goodbye-steve/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Sad News Steve Jobs Has Passed</title>
		<link>http://www.reelsmart.com/2011/10/05/sad-news-steve-jobs-has-passed/</link>
		<comments>http://www.reelsmart.com/2011/10/05/sad-news-steve-jobs-has-passed/#comments</comments>
		<pubDate>Wed, 05 Oct 2011 23:45:14 +0000</pubDate>
		<dc:creator>Stephen Antonucci</dc:creator>
				<category><![CDATA[Apple]]></category>
		<category><![CDATA[steve jobs]]></category>

		<guid isPermaLink="false">http://www.reelsmart.com/?p=6224</guid>
		<description><![CDATA[Steve Jobs 1955-2011

If you would like to share your thoughts, memories, and condolences, please email <a href="mailto:rememberingsteve@apple.com">rememberingsteve@apple.com</a>

Steve Jobs co-founded Apple, served as CEO and Chairman and most importantly was the visionary leader that saved Apple from demise. It is a very sad day. Steve had an extraordinary life that touched so many people.

Steve also co-founded and was the CEO of Pixar Animation Studios, which created some of the most successful and beloved animated films of all time including Toy Story, A Bug’s Life, Monsters, Inc., Finding Nemo, The Incredibles, Cars and Ratatouille. Pixar merged with The Walt Disney Company in 2006 and Steve now serves on Disney's board of directors.

Steve grew up in the apricot orchards which later became known as Silicon Valley, and lived there with his family until the end. We will ALL miss you Steve!]]></description>
		<wfw:commentRss>http://www.reelsmart.com/2011/10/05/sad-news-steve-jobs-has-passed/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>AllThingsD: Apple CEO Tim Cook to unveil iPhone 5 on October 4th</title>
		<link>http://www.reelsmart.com/2011/09/21/allthingsd-apple-ceo-tim-cook-to-unveil-iphone-5-on-october-4th/</link>
		<comments>http://www.reelsmart.com/2011/09/21/allthingsd-apple-ceo-tim-cook-to-unveil-iphone-5-on-october-4th/#comments</comments>
		<pubDate>Wed, 21 Sep 2011 12:44:08 +0000</pubDate>
		<dc:creator>Stephen Antonucci</dc:creator>
				<category><![CDATA[Apple]]></category>
		<category><![CDATA[iPhone]]></category>

		<guid isPermaLink="false">http://www.reelsmart.com/?p=6221</guid>
		<description><![CDATA[<a href="http://allthingsd.com/20110921/apple-to-hold-special-event-on-october-4/">AllThingsD is reporting</a> that NEW Apple CEO Tim Cook will unveil a fifth-generation iPhone at a scheduled media event on Tuesday, October 4th.]]></description>
		<wfw:commentRss>http://www.reelsmart.com/2011/09/21/allthingsd-apple-ceo-tim-cook-to-unveil-iphone-5-on-october-4th/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Joy of Tech on Netflix</title>
		<link>http://www.reelsmart.com/2011/09/21/joy-of-tech-on-netflix/</link>
		<comments>http://www.reelsmart.com/2011/09/21/joy-of-tech-on-netflix/#comments</comments>
		<pubDate>Wed, 21 Sep 2011 12:38:11 +0000</pubDate>
		<dc:creator>Stephen Antonucci</dc:creator>
				<category><![CDATA[Humor]]></category>

		<guid isPermaLink="false">http://www.reelsmart.com/?p=6218</guid>
		<description><![CDATA[Joy of Tech on Netflix split. Says it all I think!]]></description>
		<wfw:commentRss>http://www.reelsmart.com/2011/09/21/joy-of-tech-on-netflix/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>OS X Lion 8th Major Release of Mac OS</title>
		<link>http://www.reelsmart.com/2011/07/20/os-x-lion-8th-major-release-of-mac-os/</link>
		<comments>http://www.reelsmart.com/2011/07/20/os-x-lion-8th-major-release-of-mac-os/#comments</comments>
		<pubDate>Wed, 20 Jul 2011 16:22:23 +0000</pubDate>
		<dc:creator>Stephen Antonucci</dc:creator>
				<category><![CDATA[Apple]]></category>
		<category><![CDATA[Macintosh]]></category>
		<category><![CDATA[OS X Lion]]></category>
		<category><![CDATA[Lion]]></category>

		<guid isPermaLink="false">http://www.reelsmart.com/?p=6213</guid>
		<description><![CDATA[So you are ready to spend your $29.99 and download Lion. Here are some great reviews you may want to read.]]></description>
		<wfw:commentRss>http://www.reelsmart.com/2011/07/20/os-x-lion-8th-major-release-of-mac-os/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>iTunes 4 is here!</title>
		<link>http://www.reelsmart.com/2011/07/20/itunes-4-is-here/</link>
		<comments>http://www.reelsmart.com/2011/07/20/itunes-4-is-here/#comments</comments>
		<pubDate>Wed, 20 Jul 2011 15:34:15 +0000</pubDate>
		<dc:creator>Stephen Antonucci</dc:creator>
				<category><![CDATA[iTunes]]></category>

		<guid isPermaLink="false">http://www.reelsmart.com/?p=6208</guid>
		<description><![CDATA[What's new in iTunes 10.4

iTunes 10.4 is now designed for OS X Lion.

You can now use iTunes with OS X Lion's new Full-Screen App capability, which allows you to use iTunes and other apps without distractions. Navigate between your full-screen apps with a simple gesture. 

Note: iTunes is now a 64-bit Cocoa application on OS X Lion and includes a number of important stability and performance improvements. Some iTunes plug-ins may no longer be compatible with this version of iTunes. Please contact the plug-in developer for an updated plug-in compatible with iTunes 10.4.]]></description>
		<wfw:commentRss>http://www.reelsmart.com/2011/07/20/itunes-4-is-here/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>New MacBook Airs, New Mac mini, Lion Roars!</title>
		<link>http://www.reelsmart.com/2011/07/20/new-macbook-airs-new-mac-mini-lion-roars/</link>
		<comments>http://www.reelsmart.com/2011/07/20/new-macbook-airs-new-mac-mini-lion-roars/#comments</comments>
		<pubDate>Wed, 20 Jul 2011 15:04:38 +0000</pubDate>
		<dc:creator>Stephen Antonucci</dc:creator>
				<category><![CDATA[Apple]]></category>
		<category><![CDATA[Hardware]]></category>
		<category><![CDATA[Macintosh]]></category>
		<category><![CDATA[OS X Lion]]></category>
		<category><![CDATA[Lion]]></category>
		<category><![CDATA[mac mini]]></category>
		<category><![CDATA[macbook air]]></category>

		<guid isPermaLink="false">http://www.reelsmart.com/?p=6205</guid>
		<description><![CDATA[Today unleashed its Lion with new hardware to boot it from! Here is what you need to know.]]></description>
		<wfw:commentRss>http://www.reelsmart.com/2011/07/20/new-macbook-airs-new-mac-mini-lion-roars/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Remember When Pro User Meant Something Different?</title>
		<link>http://www.reelsmart.com/2011/07/05/remember-when-pro-user-meant-something-different/</link>
		<comments>http://www.reelsmart.com/2011/07/05/remember-when-pro-user-meant-something-different/#comments</comments>
		<pubDate>Tue, 05 Jul 2011 13:37:57 +0000</pubDate>
		<dc:creator>Stephen Antonucci</dc:creator>
				<category><![CDATA[Apple]]></category>
		<category><![CDATA[Final Cut Pro]]></category>
		<category><![CDATA[fcpx]]></category>

		<guid isPermaLink="false">http://www.reelsmart.com/?p=6178</guid>
		<description><![CDATA[VIDEO EDITOR returns home to find that his long-time companion has packed and left. His head swirls with multiple emotions, from anger to revenge.

That’s basically the scene that played out in the heads of the Pro crowd when Apple unveiled Final Cut Pro X.

...Apple isn’t actually abandoning the Pros. They’re simply redefining what the word Pro means. FCPX is only the most recent indicator....In the world of Apple, a Pro product used to mean “designed for high-end professionals with needs far beyond those of mortal men.” Now it simply means “the high-performance model.”

So basically, if you aspire to owning the faster/better/more advanced computer or software — congratulations, you’re a Pro.]]></description>
		<wfw:commentRss>http://www.reelsmart.com/2011/07/05/remember-when-pro-user-meant-something-different/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Josh Mellicker from DVCreators on Final Cut Pro X</title>
		<link>http://www.reelsmart.com/2011/06/28/josh-mellicker-from-dvcreators-on-final-cut-pro-x/</link>
		<comments>http://www.reelsmart.com/2011/06/28/josh-mellicker-from-dvcreators-on-final-cut-pro-x/#comments</comments>
		<pubDate>Tue, 28 Jun 2011 14:48:04 +0000</pubDate>
		<dc:creator>Stephen Antonucci</dc:creator>
				<category><![CDATA[Apple]]></category>
		<category><![CDATA[Final Cut Pro]]></category>
		<category><![CDATA[fcpx]]></category>

		<guid isPermaLink="false">http://www.reelsmart.com/?p=6175</guid>
		<description><![CDATA[Josh was the first person to show me Final Cut Pro (version 1) at DV Expo many years ago when few had ever heard of it. I spent over an hour with him and another colleague while Josh showed me what Final Cut Pro could do. I was immediately sold and knew I saw the future of non-linear digital editing and bought a new Mac and FCP as soon as I arrived back home from Long Beach, California! I later meet Randy Ubillos, creator of Premiere, KeyGrip (later renamed Final Cut Pro) and Aperture, a brilliant and a true innovator. I will forever give thanks to these guys as it shaped my vision and career.

Totally interesting read of Josh's opinion on Final Cut Pro X and the way Apple released it.]]></description>
		<wfw:commentRss>http://www.reelsmart.com/2011/06/28/josh-mellicker-from-dvcreators-on-final-cut-pro-x/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Final Cut Pro X New Trailer From Former User</title>
		<link>http://www.reelsmart.com/2011/06/28/final-cut-pro-x-new-trailer-from-former-user/</link>
		<comments>http://www.reelsmart.com/2011/06/28/final-cut-pro-x-new-trailer-from-former-user/#comments</comments>
		<pubDate>Tue, 28 Jun 2011 13:12:38 +0000</pubDate>
		<dc:creator>Stephen Antonucci</dc:creator>
				<category><![CDATA[Apple]]></category>
		<category><![CDATA[Final Cut Pro]]></category>
		<category><![CDATA[fcpx]]></category>

		<guid isPermaLink="false">http://www.reelsmart.com/?p=6173</guid>
		<description><![CDATA[<blockquote> 
Jeffery Harrell:
I used Final Cut Pro X for a while. And I formed some opinions about it. Oh, and since it’s been asked: I cut this with Premiere 5.5 on my laptop. Never used Premiere before, needed a project to learn on.</blockquote>

The last time I checked the Mac App Store had 1269 ratings for Final Cut Pro X with one of the lowest ratings I have ever seen for an Apple software product. Over 70 percent of the comments on Twitter are negative and the gutsy lampooning that <a href="http://www.reelsmart.com/2011/06/24/conan-makes-fun-of-final-cut-pro-x/">Conan O'Brien</a> served up on the product that had just been released that is missing so many professional features I am wondering IF Apple is tone-deaf. Maybe this viral video from a former Final Cut Pro user will help clarify to Apple brass that they may just have a loser on their hands.]]></description>
		<wfw:commentRss>http://www.reelsmart.com/2011/06/28/final-cut-pro-x-new-trailer-from-former-user/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Hitler Reacts to Final Cut Pro X</title>
		<link>http://www.reelsmart.com/2011/06/24/hitler-reacts-to-final-cut-pro-x/</link>
		<comments>http://www.reelsmart.com/2011/06/24/hitler-reacts-to-final-cut-pro-x/#comments</comments>
		<pubDate>Fri, 24 Jun 2011 15:06:56 +0000</pubDate>
		<dc:creator>Stephen Antonucci</dc:creator>
				<category><![CDATA[Apple]]></category>
		<category><![CDATA[Final Cut Pro]]></category>
		<category><![CDATA[Humor]]></category>
		<category><![CDATA[fcpx]]></category>

		<guid isPermaLink="false">http://www.reelsmart.com/?p=6170</guid>
		<description><![CDATA[Hilarious as always! See video.]]></description>
		<wfw:commentRss>http://www.reelsmart.com/2011/06/24/hitler-reacts-to-final-cut-pro-x/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Conan Makes Fun of Final Cut Pro X</title>
		<link>http://www.reelsmart.com/2011/06/24/conan-makes-fun-of-final-cut-pro-x/</link>
		<comments>http://www.reelsmart.com/2011/06/24/conan-makes-fun-of-final-cut-pro-x/#comments</comments>
		<pubDate>Fri, 24 Jun 2011 13:48:15 +0000</pubDate>
		<dc:creator>Stephen Antonucci</dc:creator>
				<category><![CDATA[Apple]]></category>
		<category><![CDATA[Final Cut Pro]]></category>
		<category><![CDATA[Mac App Store]]></category>
		<category><![CDATA[Macintosh]]></category>
		<category><![CDATA[Video]]></category>
		<category><![CDATA[fcpx]]></category>

		<guid isPermaLink="false">http://www.reelsmart.com/?p=6167</guid>
		<description><![CDATA[The new version of Apple's flagship professional editor Final Cut Pro X released on Tuesday of this week has had <a href="Philip Hodgetts, concluding his excellent Final Cut Pro X FAQ:

From the answers above you should be able to see that at version 1 Final Cut Pro X won’t support some professional workflows, but for other professional workflows it will be more than capable. Using Final Cut Pro X to cut together a story, I’m struck by how fast it is to achieve a result, as if everything was designed to get a result as quickly as possible.">mixed reviews</a>. Most professional editors have been left perplexed as to what Apple was thinking. Now Conan O'Brien lampoons Apple's new editing product.

Maybe becoming the punchline for late night TV will get Apple to re-think killing off Final Cut Studio which pros have depended on for years. The amount of missing features that professional editors is quite astounding. I have been using Final Cut Pro since version 1. In fact I used to teach it at a state college and my own training center years ago. I have spent many hours in front of Final Cut Pro, so I was quite excited to see a massive upgrade. BUT, upgrade it isn't!

See what some are saying about Final Cut Pro X after the jump.]]></description>
		<wfw:commentRss>http://www.reelsmart.com/2011/06/24/conan-makes-fun-of-final-cut-pro-x/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Ballmer Adds To His List</title>
		<link>http://www.reelsmart.com/2011/04/29/ballmer-adds-to-his-list/</link>
		<comments>http://www.reelsmart.com/2011/04/29/ballmer-adds-to-his-list/#comments</comments>
		<pubDate>Fri, 29 Apr 2011 17:16:41 +0000</pubDate>
		<dc:creator>Stephen Antonucci</dc:creator>
				<category><![CDATA[Apple]]></category>
		<category><![CDATA[Microsoft]]></category>
		<category><![CDATA[ballmer]]></category>

		<guid isPermaLink="false">http://www.reelsmart.com/?p=6155</guid>
		<description><![CDATA[I really didn’t want to make too big a deal out of Apple passing Microsoft as the most profitable company in the industry, but i can not resist. This trend has been clear for a long time. But maybe not so clear to everyone. Steve Ballmer, back on May 27, 2010 less than a year ago, after Apple’s market cap passed Microsoft’s:

Mr. Ballmer (using a rather awkward first person as Daring Fireball says) said he remains unfazed despite Apple assuming the position of the technology king. “I will make more profits and certainly there is no technology company in the planet which is as profitable as we are,” he said. “Stock markets will take care of the rest,” he added.

Well apparently, they have!

Now we can add this one to the list:

http://www.reelsmart.com/2007/10/23/ballmer-on-mobile-phones/
http://www.reelsmart.com/2009/02/25/ballmer-where-is-my-foot-oh-yeah-i-found-it/
http://www.reelsmart.com/2008/03/09/ballmer-on-silverlight-on-the-iphone/
http://www.reelsmart.com/2009/02/06/ballmer-consumer-screwballs-and-google-apps-overpriced/

Lets see some of Ballmer’s greatest hits (after the jump):]]></description>
		<wfw:commentRss>http://www.reelsmart.com/2011/04/29/ballmer-adds-to-his-list/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Roxio Releases Toast 11 and Toast 11 Pro</title>
		<link>http://www.reelsmart.com/2011/03/09/roxio-releases-toast-11-and-toast-11-pro/</link>
		<comments>http://www.reelsmart.com/2011/03/09/roxio-releases-toast-11-and-toast-11-pro/#comments</comments>
		<pubDate>Wed, 09 Mar 2011 14:14:23 +0000</pubDate>
		<dc:creator>Stephen Antonucci</dc:creator>
				<category><![CDATA[DigitalLifeStyle]]></category>
		<category><![CDATA[Macintosh]]></category>
		<category><![CDATA[Software]]></category>
		<category><![CDATA[roxio]]></category>
		<category><![CDATA[toast]]></category>

		<guid isPermaLink="false">http://www.reelsmart.com/?p=6151</guid>
		<description><![CDATA[Roxio has released a new version of Toast for the Mac. Yes, some Macs no longer have optical drives, but Roxio has re-written Toast adding several new features to make it still worth upgrading. I have just downloaded <a href="http://www.roxio.com/">Toast 11</a> as I just can not think of owning a Mac without Toast installed as I use it almost daily.

Toast 11 adds many requested features such as recording to multiple drives simultaneously, a much better software updater, and the ability to save custom video profiles. This is quite useful for converting video for a particular device. Toast 11 also brings features for directly uploading media to social networking sites such as YouTube, Vimeo, or Facebook and technology optimizations, dubbed VideoBoost, that help dramatically speed H.264 (high definition) video conversion or encoding.

Toast now includes - Internet audio recording; the ability to capture, save, and convert Web-based video content; disc spanning (automatically spreading a large amount of data or audio tracks across many discs); one-click backup of HD camcorder footage; dual-platform compatible disc creation; and TiVo-to-Go support.

Toast 11 now has built-in video tutorials which should help stop my phone from ringing with the usual how-to questions!

Along with Toast 11, Roxio has released the upgraded Toast 11 Pro version that adds Blu-ray Disc Plug-in and four other digital media applications. Details:
	<ul>
<li>Adobe PhotoShop Elements 9 – the latest, full-featured version of the #1 selling consumer photo-editing software for the Mac. The application delivers powerful options that make it easy to create extraordinary photos, quickly share your memories in online albums and unique print creations, and automatically organize and help protect all your photos and video clips.</li>

	<li>SmartSound Sonicfire Pro 5 – for creating an ideal soundtrack to accompany videos and slideshows. Use Sonicfire Pro’s unique automatic Mood Mapping feature or select from a library of included music tracks and adjust the mix and feel of the score to match your videos and slideshows.</li>

	<li>BIAS SoundSoap SE – remove unwanted noise like wind, hisses, scratches, and pops from LPs, cassettes, or almost any audio, music, or video soundtrack. Also includes a plug-in for correcting audio in HD videos.</li>

	<li>FotoMagico 3 – turn pictures and video into high-quality slideshows with a few simple clicks, and present them in high definition with the latest version of FotoMagico. Innovative text, transition, and alignment tools ensure astonishing results.</li>

	<li>Blu-ray Disc Plug-In – author HD video content onto standard DVDs and Blu-ray Discs. Take high-def (HD) video footage from AVCHD camcorders, TiVo and EyeTV and create Blu-ray Discs or even standard DVDs with HD content that can be played on Blu-ray set top boxes or PlayStation game consoles.</li></ul>

<a href="http://www.roxio.com/enu/products/toast/default.html?rtrack=hp_T11_20110308">Toast 11</a> is now available in boxed package for $79.99 (after a $20 mail-in rebate), Roxio direct download for $79 and a Toast 10 upgrade is $59. Toast 11 Pro CD is $129.99 (after a $20 mail-in rebate).]]></description>
		<wfw:commentRss>http://www.reelsmart.com/2011/03/09/roxio-releases-toast-11-and-toast-11-pro/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Steve Jobs Unveils iPad 2</title>
		<link>http://www.reelsmart.com/2011/03/02/steve-jobs-unveils-ipad-2/</link>
		<comments>http://www.reelsmart.com/2011/03/02/steve-jobs-unveils-ipad-2/#comments</comments>
		<pubDate>Wed, 02 Mar 2011 21:41:22 +0000</pubDate>
		<dc:creator>Stephen Antonucci</dc:creator>
				<category><![CDATA[Apple]]></category>
		<category><![CDATA[iPad]]></category>
		<category><![CDATA[steve jobs]]></category>

		<guid isPermaLink="false">http://www.reelsmart.com/?p=6147</guid>
		<description><![CDATA[Steve Jobs makes a surprise visit and unveils the next generation iPad. The new iPad 2  is faster, thinner and lighter. Here are the basics:

<ul>
<li>Apple A5 processor, dual core CPU</li>
<li>2x CPU speed, 9x graphics speed improvement</li>
<li>Front and rear cameras with FaceTime and PhotoBooth</li>
<li>Gryoscope</li>
<li>33% thinner, 13.4mm to 8.8mm thin — thinner than an iPhone 4, and lighter than the previous iPad</li>
<li>AT&#038;T or Verizon 3G models</li>
<li>White and Black iPad 2</li>
<li>Same original iPad battery life, over 10 hours of usage and a month of standby time</li></ul>

Pricing for the new iPad lines up exactly with the original model: iPad Wi-Fi will be available in 16GB, 32GB, and 64GB capacitties for $499, $599, and $699 respectively. The iPad Wi-Fi + 3G will be available in the aforementioned sizes for $629, $729, and $829. The new model will go on sale in just under two weeks starting in the U.S. with many more countries joining in on March 25th.

Announced along with the iPad 2 is iMovie and GarageBand for iPad which will sell for $4.99 each in the App Store. Apple also introduced a new Smart Cover for the iPad 2.

Read more at the Apple <a href="http://www.apple.com/ipad/">website</a>]]></description>
		<wfw:commentRss>http://www.reelsmart.com/2011/03/02/steve-jobs-unveils-ipad-2/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Apple CEO Steve Jobs Takes Medical Leave of Absence</title>
		<link>http://www.reelsmart.com/2011/01/17/apple-ceo-steve-jobs-takes-medical-leave-of-absence/</link>
		<comments>http://www.reelsmart.com/2011/01/17/apple-ceo-steve-jobs-takes-medical-leave-of-absence/#comments</comments>
		<pubDate>Mon, 17 Jan 2011 14:18:38 +0000</pubDate>
		<dc:creator>Stephen Antonucci</dc:creator>
				<category><![CDATA[Apple]]></category>
		<category><![CDATA[steve jobs]]></category>

		<guid isPermaLink="false">http://www.reelsmart.com/?p=6144</guid>
		<description><![CDATA[Apple CEO Steve Jobs said on Monday that Apple’s board of directors has granted him a medical leave of absence. It is currently not known why Jobs requested the leave or for how long he will be gone. Jobs also took a six-month leave of absence in early 2009 when he received a liver transplant. Today,  Jobs says that he will continue as CEO and will be involved in major strategic decisions while Apple COO Tim Cook will take over day to day operations during his leave. ]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Mac App Store Launches</title>
		<link>http://www.reelsmart.com/2011/01/06/mac-app-store-launches/</link>
		<comments>http://www.reelsmart.com/2011/01/06/mac-app-store-launches/#comments</comments>
		<pubDate>Thu, 06 Jan 2011 15:23:08 +0000</pubDate>
		<dc:creator>Stephen Antonucci</dc:creator>
				<category><![CDATA[Apple]]></category>
		<category><![CDATA[Mac App Store]]></category>
		<category><![CDATA[Macintosh]]></category>

		<guid isPermaLink="false">http://www.reelsmart.com/?p=6141</guid>
		<description><![CDATA[Apple has release Mac OS X 10.6.6, which, among other things, adds the company’s much anticipated desktop application store. “With more than 1,000 apps, the Mac App Store is off to a great start,” said Apple’s CEO, Steve Jobs. “We think users are going to love this innovative new way to discover and buy their favorite apps.” 

Looks to me as this simple idea will help many Mac users find apps they may never have found. Plus Apple should make a boatload of cash on this. Seems there will be the added benefit of lower app prices as the competition is on. The Mac App Store already has some bargains as compared to the website prices for some apps.
]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>DoubleTwist Adds AirSync for Android devices</title>
		<link>http://www.reelsmart.com/2010/12/01/doubletwist-adds-airsync-for-android-devices/</link>
		<comments>http://www.reelsmart.com/2010/12/01/doubletwist-adds-airsync-for-android-devices/#comments</comments>
		<pubDate>Wed, 01 Dec 2010 16:21:14 +0000</pubDate>
		<dc:creator>Stephen Antonucci</dc:creator>
				<category><![CDATA[android]]></category>
		<category><![CDATA[Wireless]]></category>
		<category><![CDATA[doubletwist]]></category>

		<guid isPermaLink="false">http://www.reelsmart.com/?p=6138</guid>
		<description><![CDATA[Probably if you have an Android smartphone you may be familiar with <a href="http://www.doubletwist.com/">DoubleTwist</a> which essentially is 'iTunes for Android' that allows you to manage your media and sync to your phone. The new <a href="http://www.doubletwist.com/airsync/">AirSync</a> feature brings media syncing over Wi-Fi connections. Music, photos, video -- DoubleTwist handles it all.]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Printopia for Mac is Great Add-on for iPhone/iPad Owners</title>
		<link>http://www.reelsmart.com/2010/12/01/printopia-for-mac-is-great-add-on-for-iphoneipad-owners/</link>
		<comments>http://www.reelsmart.com/2010/12/01/printopia-for-mac-is-great-add-on-for-iphoneipad-owners/#comments</comments>
		<pubDate>Wed, 01 Dec 2010 16:02:50 +0000</pubDate>
		<dc:creator>Stephen Antonucci</dc:creator>
				<category><![CDATA[iPad]]></category>
		<category><![CDATA[iPhone]]></category>
		<category><![CDATA[Macintosh]]></category>
		<category><![CDATA[printopia]]></category>

		<guid isPermaLink="false">http://www.reelsmart.com/?p=6135</guid>
		<description><![CDATA[OK, Mac owners you updated your iPad and iPhones to the latest iOS 4.2 for all those great new features. Well one of the first things you might have discovered is that AirPrint was not really what you were hoping for. First off it only works with a handful of printers, probably not the ones you may own!

There are a few options, but I recommend this one - download <a href="http://www.ecamm.com/mac/printopia/">ecamm's Printopia for Mac</a>. This $10 app adds printing to most any printer you already own that your Mac can print to. It also adds a few other nifty things like sending print jobs as PDF's directly or to your Dropbox account saving paper.

Printopia works with Leopard (Mac OS X 10.5) and PowerPC Mac also. ecamm alows for a free demo version so you can try before you buy.]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Apple Posts New iPad Is Amazing Ad</title>
		<link>http://www.reelsmart.com/2010/12/01/apple-posts-new-ipad-is-amazing-ad/</link>
		<comments>http://www.reelsmart.com/2010/12/01/apple-posts-new-ipad-is-amazing-ad/#comments</comments>
		<pubDate>Wed, 01 Dec 2010 15:48:20 +0000</pubDate>
		<dc:creator>Stephen Antonucci</dc:creator>
				<category><![CDATA[Apple]]></category>
		<category><![CDATA[iPad]]></category>

		<guid isPermaLink="false">http://www.reelsmart.com/?p=6133</guid>
		<description><![CDATA[Touting the new features of the recent iOS 4.2 update, Apple shows off the improved iPad.]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Netflix on PS3 Disc-free, 1080i Streaming and 5.1 Surround</title>
		<link>http://www.reelsmart.com/2010/10/14/netflix-on-ps3-disc-free-1080i-streaming-and-5-1-surround/</link>
		<comments>http://www.reelsmart.com/2010/10/14/netflix-on-ps3-disc-free-1080i-streaming-and-5-1-surround/#comments</comments>
		<pubDate>Thu, 14 Oct 2010 13:33:15 +0000</pubDate>
		<dc:creator>Stephen Antonucci</dc:creator>
				<category><![CDATA[Gaming]]></category>
		<category><![CDATA[Streaming]]></category>
		<category><![CDATA[Video]]></category>
		<category><![CDATA[netflix]]></category>
		<category><![CDATA[ps3]]></category>

		<guid isPermaLink="false">http://www.reelsmart.com/?p=6120</guid>
		<description><![CDATA[On October 18th, Netflix for the Sony PS3 will now be native and no longer require a disc, hooray! Plus they will begin rolling out some content with 1080i resolution and/or 5.1-channel surround audio. I guess the Microsoft exclusive deal is over. The new UI of the app looks pretty nice. See video.]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>iPad For Sale At Verizon Wireless Stores October 28</title>
		<link>http://www.reelsmart.com/2010/10/14/ipad-for-sale-at-verizon-wireless-stores-october-28/</link>
		<comments>http://www.reelsmart.com/2010/10/14/ipad-for-sale-at-verizon-wireless-stores-october-28/#comments</comments>
		<pubDate>Thu, 14 Oct 2010 13:22:53 +0000</pubDate>
		<dc:creator>Stephen Antonucci</dc:creator>
				<category><![CDATA[Apple]]></category>
		<category><![CDATA[iPad]]></category>
		<category><![CDATA[Wireless]]></category>
		<category><![CDATA[mifi]]></category>
		<category><![CDATA[verizon]]></category>

		<guid isPermaLink="false">http://www.reelsmart.com/?p=6117</guid>
		<description><![CDATA[Apple and Verizon has finally made a deal. Not the one some would like to see however, but it is a start. On October 28, Verizon Wireless will be offering <strong>WiFi-only iPads</strong> in its brick-and-mortar stores bundled with Verizon's own MiFi 2200 Intelligent Mobile Hotspot device with pricing at $630 (16GB), $730 (32GB) and $830 (64GB) for the iPad and MiFi device. Verizon Wireless is offering a monthly access plan to iPad customers of up to 1GB of data for just $20 a month. Customers will also be able to buy a standalone iPad without the MiFi.

The upside for Apple is they will access to sell the iPad to Verizon Wireless customers. The upside for Verizon is they can finally claim they have a deal with Apple on something and the iPad is selling like hotcakes.

For consumers there are pros and cons for this deal. The upside is the MiFi bundle will allow you to connect other devices like your laptop to the MiFi device. The downside is that you would have to carry two devices and charge two devices as opposed to an iPad 3G where you would only need the iPad. 

The cost of entry for the iPad and MiFi bundle as compared to a iPad 3G is about the same. The monthly data charge of $20 for 1GB of data is on par with today's pricing. Could this be the beginning of the end of the Apple-Verizon stand-off?]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Apple “Back to Mac” Special Event Next Week</title>
		<link>http://www.reelsmart.com/2010/10/13/apple-%e2%80%9cback-to-mac%e2%80%9d-special-event-next-week/</link>
		<comments>http://www.reelsmart.com/2010/10/13/apple-%e2%80%9cback-to-mac%e2%80%9d-special-event-next-week/#comments</comments>
		<pubDate>Wed, 13 Oct 2010 16:12:02 +0000</pubDate>
		<dc:creator>Stephen Antonucci</dc:creator>
				<category><![CDATA[Apple]]></category>
		<category><![CDATA[Macintosh]]></category>
		<category><![CDATA[os x]]></category>

		<guid isPermaLink="false">http://www.reelsmart.com/?p=6114</guid>
		<description><![CDATA[Apple just announced a media event scheduled for October 20th — a week from today. Seems they are saying the conversation will be the Mac. Judging from the invitation art, perhaps the next version of OS X will be 10.7 “Lion.” The event’s to be held at Apple’s town hall and we’ll be covering it live at 10 AM PT next Wednesday.]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Review: Apple TV Better, Far From Perfect</title>
		<link>http://www.reelsmart.com/2010/10/01/review-apple-tv-better-far-from-perfect/</link>
		<comments>http://www.reelsmart.com/2010/10/01/review-apple-tv-better-far-from-perfect/#comments</comments>
		<pubDate>Fri, 01 Oct 2010 14:05:48 +0000</pubDate>
		<dc:creator>Stephen Antonucci</dc:creator>
				<category><![CDATA[Apple TV]]></category>
		<category><![CDATA[Reviews]]></category>

		<guid isPermaLink="false">http://www.reelsmart.com/?p=6104</guid>
		<description><![CDATA[I just received the NEW Apple TV second generation hardware running iOS and spent a few hours putting through its paces. First let me reveal I have had a long love-hate relationship with the Apple TV. I was an early adopter of the first generation and actually own two of them. I have tried most all the hacks and spent many hours trying to enjoy their features. Right I said "trying" as I have been grossly disappointed in the Apple TV as a product. I have told anyone interested that I thought it was by far Apple's worst product and an embarrassment to a company that prides itself in creating great products.

So I had very low expectations for the NEW second generation hardware and only purchased due to its low $99 price. I was just hoping it would perform better than the two older ones I already had. I have always loved the concept of the Apple TV, but hated the execution and dire performance of what I considered terrible hardware.

Well the first thing that strikes you when you open the box of the Apple TV now is how tiny this thing is. Boy it's small. I was less than impressed with the specs when I read them, but figured what can you expect for $99, a Mac Pro? Connecting the new Apple TV to an HDTV is easier than ever, as it has fewer options and less setting to configure. Gone is the crazy boot up and stunning and loud splash screen video of old. The unit only has HDMI, Optical audio and Ethernet as far as user ports go. So you MUST have an HDTV with a free HDMI port to use this. Gone is the RGB connections. The video output is only 720P and you will not even find any settings in the menus to change anything related to video resolution. ]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Apple Opening Largest Store in London</title>
		<link>http://www.reelsmart.com/2010/08/05/apple-opening-largest-store-in-london/</link>
		<comments>http://www.reelsmart.com/2010/08/05/apple-opening-largest-store-in-london/#comments</comments>
		<pubDate>Thu, 05 Aug 2010 18:13:07 +0000</pubDate>
		<dc:creator>Stephen Antonucci</dc:creator>
				<category><![CDATA[Apple]]></category>
		<category><![CDATA[Retail]]></category>
		<category><![CDATA[London]]></category>

		<guid isPermaLink="false">http://www.reelsmart.com/?p=6102</guid>
		<description><![CDATA[The biggest Apple Store in the world will open this Saturday at 10 AM in Covent Garden, London. Watch the  video for a quick virtual tour of Apple’s largest store in the heart of London that includes a long Genius Bar and new Pro Labs education areas.

On a recent visit to London I found the Apple Store on Regent Street to be one of the best places for access to free WiFi.

[via the <a href="http://www.electricpig.co.uk/2010/08/05/exclusive-first-video-tour-of-apple-store-covent-garden/">Electric Pig</a>]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Magically Magical Video</title>
		<link>http://www.reelsmart.com/2010/07/30/magically-magical-video/</link>
		<comments>http://www.reelsmart.com/2010/07/30/magically-magical-video/#comments</comments>
		<pubDate>Fri, 30 Jul 2010 14:25:01 +0000</pubDate>
		<dc:creator>Stephen Antonucci</dc:creator>
				<category><![CDATA[Apple]]></category>
		<category><![CDATA[Magic Trackpad]]></category>

		<guid isPermaLink="false">http://www.reelsmart.com/?p=6100</guid>
		<description><![CDATA[I thought this video was quite entertaining.]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>iMacs Get Updated and Mac Pro with up to 12 cores</title>
		<link>http://www.reelsmart.com/2010/07/27/imacs-get-updated-and-mac-pro-with-up-to-12-cores/</link>
		<comments>http://www.reelsmart.com/2010/07/27/imacs-get-updated-and-mac-pro-with-up-to-12-cores/#comments</comments>
		<pubDate>Tue, 27 Jul 2010 13:15:34 +0000</pubDate>
		<dc:creator>Stephen Antonucci</dc:creator>
				<category><![CDATA[Apple]]></category>
		<category><![CDATA[Macintosh]]></category>
		<category><![CDATA[imac]]></category>
		<category><![CDATA[mac pro]]></category>

		<guid isPermaLink="false">http://www.reelsmart.com/?p=6095</guid>
		<description><![CDATA[Apple just unveiled an updated <a href="http://www.apple.com/imac/">iMac line</a> that sports a 21.5-inch and a huge 27-inch model. These new upgraded iMacs are available for order on the Apple website now. Also an updated <a href="http://www.apple.com/macpro/">Mac Pro</a> will arrive in August featuring up to 12 cores or processing power.

<strong>iMac</strong>
Apple's all-in-one iMac line now offers latest Intel Core i3, Core i5 and Core i7 processors and powerful new graphics. Starting at $1,199, the new iMac line is the fastest ever with dual-core processor speeds up to 3.6 GHz, quad-core speeds up to 2.93 GHz and discrete graphics including the powerful ATI Radeon HD 5750. The new Magic Trackpad, with a smooth glass and aluminum design, gives iMac users the same intuitive Multi-Touch™ gestures that Mac notebook customers have come to love and is available separately for $69.

<strong>Pricing &#038; Availability</strong>
The new 21.5-inch 3.06 GHz Intel Core i3 iMac, for a suggested retail price of US$1,199, includes:
• 21.5-inch 1920 x 1080 LED-backlit display
• 3.06 GHz Intel Core i3 processor with 4MB shared L3 cache
• 4GB 1333 MHz DDR3 SDRAM expandable to 16GB
• ATI Radeon HD 4670 discrete graphics with 256MB GDDR3 SDRAM
• 500GB Serial ATA hard drive running at 7200 rpm
• slot-load 8x SuperDrive with double-layer support (DVD+/-R DL/DVD+/-RW/CD-RW)
• Mini DisplayPort for audio and video output (adapters sold separately)
• AirPort Extreme 802.11n wireless networking &#038; Bluetooth 2.1+EDR
• iSight video camera
• Gigabit Ethernet
• four USB 2.0 ports
• one SDXC SD card slot
• one FireWire 800 port
• built-in stereo speakers and microphone
• Wireless Apple Keyboard, Magic Mouse

Configure-to-order options include up to 8GB of RAM.

The new 21.5-inch 3.2 GHz Intel Core i3 iMac, for a suggested retail price of $1,499, includes:
• 21.5-inch 1920 x 1080 LED-backlit display
• 3.20 GHz Intel Core i3 processor with 4MB shared L3 cache
• 4GB 1333 MHz DDR3 SDRAM expandable to 16GB
• ATI Radeon HD 5670 discrete graphics with 512MB GDDR3
• 1TB Serial ATA hard drive running at 7200 rpm
• slot-load 8x SuperDrive with double-layer support (DVD+/-R DL/DVD+/-RW/CD-RW)
• Mini DisplayPort for audio and video output (adapters sold separately)
• AirPort Extreme 802.11n wireless networking &#038; Bluetooth 2.1+EDR
• iSight video camera
• Gigabit Ethernet
• four USB 2.0 ports
• one FireWire 800 port
• one SDXC SD card slot
• built-in stereo speakers and microphone
• Wireless Apple Keyboard, Magic Mouse

Configure-to-order options include a faster 3.6 GHz Core i5 processor, 2TB hard drive and up to 8GB of RAM.

The new 27-inch 3.2 GHz Intel Core i3 iMac, for a suggested retail price of $1,699, includes:
• 27-inch 2560 x 1440 LED-backlit display
• 3.20 GHz Intel Core i3 processor with 4MB shared L3 cache
• 4GB 1333 MHz DDR3 SDRAM expandable to 16GB
• ATI Radeon HD 5670 discrete graphics with 512MB GDDR3
• 1TB Serial ATA hard drive running at 7200 rpm
• slot-load 8x SuperDrive with double-layer support (DVD+/-R DL/DVD+/-RW/CD-RW)
• Mini DisplayPort for audio and video input and output (adapters sold separately)
• AirPort Extreme 802.11n wireless networking &#038; Bluetooth 2.1+EDR
• iSight video camera
• Gigabit Ethernet
• four USB 2.0 ports
• one FireWire 800 port
• one SDXC SD card slot
• built-in stereo speakers and microphone
• Wireless Apple Keyboard, Magic Mouse

Configure-to-order options include a 3.6 GHz Core i5 processor, 2TB hard drive, 256GB solid state drive (SSD) and up to 16GB of RAM.

The new 27-inch 2.8 GHz Quad-Core Intel Core i5 iMac, for a suggested retail price of $1,999, includes:
• 27-inch 2560 x 1440 LED-backlit display
• 2.8 GHz Quad-Core Intel Core i5 processor with 8MB shared L3 cache
• 4GB 1333 MHz DDR3 SDRAM expandable to 16GB
• ATI Radeon HD 5750 discrete graphics with 1GB GDDR5
• 1TB Serial ATA hard drive running at 7200 rpm
• slot-load 8x SuperDrive with double-layer support (DVD+/-R DL/DVD+/-RW/CD-RW)
• Mini DisplayPort for audio and video input and output (adapters sold separately)
• AirPort Extreme 802.11n wireless networking &#038; Bluetooth 2.1+EDR
• iSight video camera
• Gigabit Ethernet
• four USB 2.0 ports
• one FireWire 800 port
• one SDXC SD card slot
• built-in stereo speakers and microphone
• Wireless Apple Keyboard, Magic Mouse

Configure-to-order options include a 2.93 GHz Quad-Core Intel Core i7 processor, a 2TB hard drive, 256GB solid state drive (SSD) and up to 16GB of RAM.

Additional accessories include: Magic Trackpad, Apple Battery Charger, wired Apple Mouse, wired Apple Keyboard, wired Apple Keyboard with numeric keypad, Mini DisplayPort to DVI Adapter, Mini DisplayPort to Dual-Link DVI Adapter (for 30-inch DVI display), Mini DisplayPort to VGA Adapter, Apple Remote, the AppleCare Protection Plan; and pre-installed copies of iWork, Logic Express 9, Final Cut Express 4 and Aperture 3.

<strong>Mac Pro Coming in August</strong>
The new quad-core Mac Pro, with a suggested retail price of US$2,499, includes:
• one 2.8 GHz Quad-Core Intel Xeon W3530 processor with 8MB of fully-shared L3 cache
• 3GB of 1066 MHz DDR3 ECC SDRAM memory, expandable up to 16GB
• ATI Radeon HD 5770 with 1GB of GDDR5 memory
• two Mini DisplayPorts and one DVI (dual-link) port (adapters sold separately)
• 1TB Serial ATA 3Gb/s hard drive running at 7200 rpm
• 18x SuperDrive with double-layer support (DVD+/-R DL/DVD+/-RW/CD-RW)
• four PCI Express 2.0 slots
• five USB 2.0 ports and four FireWire 800 ports
• AirPort Extreme 802.11n
• Bluetooth 2.1+EDR
• Apple Keyboard with numerical keypad and Magic Mouse

The new 8-core Mac Pro, with a suggested retail price of $3,499, includes:
• two 2.4 GHz Quad-Core Intel Xeon E5620 processors with 12MB of fully-shared L3 cache per processor
• 6GB of 1066 MHz DDR3 ECC SDRAM memory, expandable up to 32GB
• ATI Radeon HD 5770 with 1GB of GDDR5 memory
• two Mini DisplayPorts and one DVI (dual-link) port (adapters sold separately)
• 1TB Serial ATA 3Gb/s hard drive running at 7200 rpm
• 18x SuperDrive with double-layer support (DVD+/-R DL/DVD+/-RW/CD-RW)
• four PCI Express 2.0 slots
• five USB 2.0 ports and four FireWire 800 ports
• AirPort Extreme 802.11n
• Bluetooth 2.1+EDR
• Apple Keyboard with numerical keypad and Magic Mouse

Configure-to-order options include:
• one 3.2 GHz Quad-Core Intel Xeon W3565 processor for the quad-core Mac Pro
• one 3.33 GHz 6-core Intel Xeon W3680 processor for the quad-core Mac Pro
• two 2.66 GHz 6-core Intel Xeon X5650 processors (12-cores) for the 8-core Mac Pro
• two 2.93 GHz 6-core Intel Xeon X5670 processors (12-cores) for the 8-core Mac Pro
• two ATI Radeon HD 5770 cards with 1GB of GDDR5 memory
• one ATI Radeon HD 5870 card with 1GB of GDDR5 memory
• up to 16GB of DDR3 ECC SDRAM memory for the quad-core Mac Pro
• up to 32GB of DDR3 ECC SDRAM memory for the 8-core Mac Pro
• up to four 512GB solid state drives (SSD)
• up to four 1TB or 2TB Serial ATA hard drives running at 7200 rpm
• Mac Pro RAID card
• dual-channel or quad-channel 4Gb Fibre Channel card
• up to two 18x SuperDrives with double-layer support

Accessories include: Magic Trackpad, Apple Battery Charger, wired Apple Mouse, wireless Apple Keyboard, Mini DisplayPort to DVI Adapter, Mini DisplayPort to Dual-Link DVI Adapter (for 30-inch DVI display), Mini DisplayPort to VGA Adapter, the AppleCare Protection Plan; and pre-installed copies of Mac OS X Snow Leopard Server; iWork, Logic Express 9, Final Cut Express 4 and Aperture 3.

*Testing conducted by Apple in July 2010 using preproduction Mac Pro 12-core 2.93 GHz units and shipping Mac Pro 8-core 2.93 GHz units, all configured with 6GB of RAM. Based on render performance of Maxwell Render 2.0.3 using Benchwell's sculpture.mxs. Performance tests are conducted using specific computer systems and reflect the approximate performance of Mac Pro.

**Testing conducted by Apple in July 2010 using preproduction Mac Pro 12-core 2.93 GHz units configured with 6GB of RAM, 1TB 7200-rpm hard disk drive and 512GB solid-state drive. Testing conducted using Iometer 2006.07.27 with a 30-second ramp-up, 5-minute run duration, 128KB request size, 8 outstanding IOs, and 150GB test file. Average rotational media performance calculated by creating the test file on the outer, middle and inner sectors of the drive and averaging the results from all three measurements. Performance tests are conducted using specific computer systems and reflect the approximate performance of Mac Pro.]]></description>
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		</item>
		<item>
		<title>Apple&#8217;s new 27-inch LED Cinema Display</title>
		<link>http://www.reelsmart.com/2010/07/27/apples-new-27-inch-led-cinema-display/</link>
		<comments>http://www.reelsmart.com/2010/07/27/apples-new-27-inch-led-cinema-display/#comments</comments>
		<pubDate>Tue, 27 Jul 2010 13:01:47 +0000</pubDate>
		<dc:creator>Stephen Antonucci</dc:creator>
				<category><![CDATA[Apple]]></category>
		<category><![CDATA[cinema display]]></category>

		<guid isPermaLink="false">http://www.reelsmart.com/?p=6092</guid>
		<description><![CDATA[Finally Apple has stopped ignoring the larger Cinema Displays. They have just unveiled a <a href="http://www.apple.com/displays/">27-inch LED Cinema Display</a> with 2560 x 1440 resolution and 60 percent more screen real estate than the 24-inch LED Cinema Display. Included is a built-in iSight camera, microphone and speakers, powered USB 2.0 hub, and universal MagSafe connector (for charging your MacBook or MacBook Pro), the new LED Cinema Display is an ideal companion for the MacBook family or a Mac desktop, and is available for $999.]]></description>
		<wfw:commentRss>http://www.reelsmart.com/2010/07/27/apples-new-27-inch-led-cinema-display/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Apple Adds Magic Trackpad for Desktop Users</title>
		<link>http://www.reelsmart.com/2010/07/27/apple-adds-magic-trackpad-for-desktop-users/</link>
		<comments>http://www.reelsmart.com/2010/07/27/apple-adds-magic-trackpad-for-desktop-users/#comments</comments>
		<pubDate>Tue, 27 Jul 2010 12:51:00 +0000</pubDate>
		<dc:creator>Stephen Antonucci</dc:creator>
				<category><![CDATA[Apple]]></category>
		<category><![CDATA[Magic Trackpad]]></category>

		<guid isPermaLink="false">http://www.reelsmart.com/?p=6089</guid>
		<description><![CDATA[Apple has just introduced a new device called the <a href="http://www.apple.com/magictrackpad/">Magic Trackpad</a>, $69 aimed at Mac desktop users. The new Magic Trackpad is the first Multi-Touch trackpad uses the same Multi-Touch technology you love on the MacBook Pro.

Magic Trackpad works using Bluetooth. Apple has also introduced the <a href="http://www.apple.com/battery-charger/">Apple Battery Charger</a>, $29 for re-charging AA NiMH batteries.]]></description>
		<wfw:commentRss>http://www.reelsmart.com/2010/07/27/apple-adds-magic-trackpad-for-desktop-users/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Live iPhone Band</title>
		<link>http://www.reelsmart.com/2010/07/07/live-iphone-band/</link>
		<comments>http://www.reelsmart.com/2010/07/07/live-iphone-band/#comments</comments>
		<pubDate>Wed, 07 Jul 2010 15:03:10 +0000</pubDate>
		<dc:creator>Stephen Antonucci</dc:creator>
				<category><![CDATA[Interesting]]></category>
		<category><![CDATA[iPhone Apps]]></category>
		<category><![CDATA[iPhone]]></category>

		<guid isPermaLink="false">http://www.reelsmart.com/?p=6084</guid>
		<description><![CDATA[This is a live musical performance by FeelAbouT, using <a href="http://click.linksynergy.com/fs-bin/stat?id=ih7am9uD07M&#038;offerid=146261&#038;type=3&#038;subid=0&#038;tmpid=1826&#038;RD_PARM1=http%253A%252F%252Fitunes.apple.com%252Fus%252Fapp%252Fishred-guitar-effects%252Fid301203136%253Fmt%253D8%2526uo%253D4%2526partnerId%253D30">iShred: Guitar + Effects</a>, <a href="http://click.linksynergy.com/fs-bin/stat?id=ih7am9uD07M&#038;offerid=146261&#038;type=3&#038;subid=0&#038;tmpid=1826&#038;RD_PARM1=http%253A%252F%252Fitunes.apple.com%252Fus%252Fapp%252Fband%252Fid283853762%253Fmt%253D8%2526uo%253D4%2526partnerId%253D30">MooCowMusic Band</a>, <a href="http://click.linksynergy.com/fs-bin/stat?id=ih7am9uD07M&#038;offerid=146261&#038;type=3&#038;subid=0&#038;tmpid=1826&#038;RD_PARM1=http%253A%252F%252Fitunes.apple.com%252Fus%252Fapp%252Fminipiano%252Fid289333900%253Fmt%253D8%2526uo%253D4%2526partnerId%253D30">MiniPiano</a> apps on iPhones. Cool! See video.]]></description>
		<wfw:commentRss>http://www.reelsmart.com/2010/07/07/live-iphone-band/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Waze: The Social GPS App</title>
		<link>http://www.reelsmart.com/2010/07/06/6081/</link>
		<comments>http://www.reelsmart.com/2010/07/06/6081/#comments</comments>
		<pubDate>Tue, 06 Jul 2010 14:31:19 +0000</pubDate>
		<dc:creator>Stephen Antonucci</dc:creator>
				<category><![CDATA[GPS]]></category>
		<category><![CDATA[iPhone Apps]]></category>
		<category><![CDATA[Waze]]></category>

		<guid isPermaLink="false">http://www.reelsmart.com/?p=6081</guid>
		<description><![CDATA[<a href="http://www.waze.com/">Waze</a> app for the iPhone, Android and some other smartphones. Looks like a nice concept. I just <a href="http://www.waze.com/download/">downloaded</a> the free app to my iPhone 4 and iPad 3G for a spin.]]></description>
		<wfw:commentRss>http://www.reelsmart.com/2010/07/06/6081/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Some iPad Magic</title>
		<link>http://www.reelsmart.com/2010/06/24/some-ipad-magic/</link>
		<comments>http://www.reelsmart.com/2010/06/24/some-ipad-magic/#comments</comments>
		<pubDate>Thu, 24 Jun 2010 15:36:36 +0000</pubDate>
		<dc:creator>Stephen Antonucci</dc:creator>
				<category><![CDATA[Interesting]]></category>
		<category><![CDATA[iPad]]></category>
		<category><![CDATA[magic]]></category>

		<guid isPermaLink="false">http://www.reelsmart.com/?p=6079</guid>
		<description><![CDATA[In celebration of iPhone 4 launch day I bring you some iPad magic. Don't let the language barrier stop you, he is quite entertaining. See video.]]></description>
		<wfw:commentRss>http://www.reelsmart.com/2010/06/24/some-ipad-magic/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Update Your iPhone Now iOS 4 Arrives</title>
		<link>http://www.reelsmart.com/2010/06/21/update-your-iphone-now-ios-4-arrives/</link>
		<comments>http://www.reelsmart.com/2010/06/21/update-your-iphone-now-ios-4-arrives/#comments</comments>
		<pubDate>Mon, 21 Jun 2010 17:36:03 +0000</pubDate>
		<dc:creator>Stephen Antonucci</dc:creator>
				<category><![CDATA[Apple]]></category>
		<category><![CDATA[iPhone]]></category>
		<category><![CDATA[iPod]]></category>
		<category><![CDATA[iOS 4]]></category>

		<guid isPermaLink="false">http://www.reelsmart.com/?p=6074</guid>
		<description><![CDATA[Apple has released the FREE iOS 4 for the 2G iPod touch, 3G iPod touch, iPhone 3G and iPhone 3GS owners that adds 100 new features. You will need to update iTunes 9.2 and connect your device for updating.

With iOS 4, you'll be be getting the new multitasking feature, use folders to organize your apps, jump into the unified e-mail inbox, and much more.]]></description>
		<wfw:commentRss>http://www.reelsmart.com/2010/06/21/update-your-iphone-now-ios-4-arrives/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Review: AnyBizSoft PDF Converter for Mac &#8211; UPDATE</title>
		<link>http://www.reelsmart.com/2010/06/15/review-anybizsoft-pdf-converter-for-mac/</link>
		<comments>http://www.reelsmart.com/2010/06/15/review-anybizsoft-pdf-converter-for-mac/#comments</comments>
		<pubDate>Tue, 15 Jun 2010 16:41:29 +0000</pubDate>
		<dc:creator>Stephen Antonucci</dc:creator>
				<category><![CDATA[Microsoft]]></category>
		<category><![CDATA[Reviews]]></category>
		<category><![CDATA[Software]]></category>
		<category><![CDATA[AnyBizSoft]]></category>
		<category><![CDATA[pdf]]></category>

		<guid isPermaLink="false">http://www.reelsmart.com/?p=6066</guid>
		<description><![CDATA[AnyBizSoft has released three new products for Mac users, including PDF Converter for Mac, PDF to Excel for Mac and PDF to PowerPoint for Mac. They were kind enough to provide me with an evaluation version for my testing.

See my review.]]></description>
		<wfw:commentRss>http://www.reelsmart.com/2010/06/15/review-anybizsoft-pdf-converter-for-mac/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Apple Opens Mobile Store</title>
		<link>http://www.reelsmart.com/2010/06/15/apple-opens-mobile-store/</link>
		<comments>http://www.reelsmart.com/2010/06/15/apple-opens-mobile-store/#comments</comments>
		<pubDate>Tue, 15 Jun 2010 14:56:19 +0000</pubDate>
		<dc:creator>Stephen Antonucci</dc:creator>
				<category><![CDATA[Apple]]></category>
		<category><![CDATA[AppStore]]></category>
		<category><![CDATA[Retail]]></category>

		<guid isPermaLink="false">http://www.reelsmart.com/?p=6063</guid>
		<description><![CDATA[Apple just increased their store presence by 100 million plus. They have launched <a href="http://itunes.apple.com/us/app/apple-store/id375380948?mt=8">Apple Store a free app</a> that can run on all the iOS devices like iPods and iPhones. This app allows users to get information and purchase Apple products complete with user reviews as well as make appointments for the Genius Bar, Personal Shopping and One-on-One training at your local Apple Store.]]></description>
		<wfw:commentRss>http://www.reelsmart.com/2010/06/15/apple-opens-mobile-store/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Mac mini Re-Designed with HDMI</title>
		<link>http://www.reelsmart.com/2010/06/15/mac-mini-re-designed-with-hdmi/</link>
		<comments>http://www.reelsmart.com/2010/06/15/mac-mini-re-designed-with-hdmi/#comments</comments>
		<pubDate>Tue, 15 Jun 2010 13:33:43 +0000</pubDate>
		<dc:creator>Stephen Antonucci</dc:creator>
				<category><![CDATA[Apple]]></category>
		<category><![CDATA[Macintosh]]></category>
		<category><![CDATA[mac mini]]></category>

		<guid isPermaLink="false">http://www.reelsmart.com/?p=6056</guid>
		<description><![CDATA[Apple brought a major update to the Mac mini that is a lot more than a simple speed boost. This is a total re-design that features a new unibody aluminum enclosure with a removable panel on the bottom with easy access for upgrading RAM. This is the first Mac Apple has ever offered with a built-in HDMI port for video and multi-channel audio out which should make anyone wanting a Mac in their living room smile.

The new Mac mini comes in two flavors:

2.4 GHz Intel Core 2 Duo, 2 GB RAM, Superdrive, 320 GB hard drive with Snow Leopard at $699

or

2.66 GHz Intel Core 2 Duo, 4 GB RAM, Dual 500 GB hard drive (omitting the optical drive)
with Snow Leopard Server at $999

Both models have updated NVIDIA GeForce 320M graphics, the same integrated GPU present in the MacBook and MacBook Pro. The new Mac mini also has an SD card slot in the back.

The new Mac Mini is available now in the <a href="http://www.apple.com/macmini/">Apple Store</a>.]]></description>
		<wfw:commentRss>http://www.reelsmart.com/2010/06/15/mac-mini-re-designed-with-hdmi/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>iPhone 4 Introduced</title>
		<link>http://www.reelsmart.com/2010/06/08/iphone-4-introduced/</link>
		<comments>http://www.reelsmart.com/2010/06/08/iphone-4-introduced/#comments</comments>
		<pubDate>Tue, 08 Jun 2010 16:51:50 +0000</pubDate>
		<dc:creator>Stephen Antonucci</dc:creator>
				<category><![CDATA[Apple]]></category>
		<category><![CDATA[iPhone]]></category>
		<category><![CDATA[iOS 4]]></category>
		<category><![CDATA[iPhone 4]]></category>

		<guid isPermaLink="false">http://www.reelsmart.com/?p=6053</guid>
		<description><![CDATA[Apple CEO Steve Jobs introduced the latest generation of his company's iPhone. The new device sports new hardware features as well as the newly renamed OS, now called iOS4. The 4th generation of the iPhone is simply named iPhone 4 [<a href="http://www.apple.com/iphone/design/#design-video">see video</a>]. Apple will be taking pre-orders on June 15 with availability on June 24, 2010. The updated iOS 4 will be available for a <strong>free</strong> download for iPhone 3G, iPhone 3GS and second generation iPod touch owners will be available on June 21.]]></description>
		<wfw:commentRss>http://www.reelsmart.com/2010/06/08/iphone-4-introduced/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>AT&amp;T Shows the End of Unlimited Data Plans &#8211; UPDATED</title>
		<link>http://www.reelsmart.com/2010/06/02/att-shows-the-end-of-unlimited-data-plans/</link>
		<comments>http://www.reelsmart.com/2010/06/02/att-shows-the-end-of-unlimited-data-plans/#comments</comments>
		<pubDate>Wed, 02 Jun 2010 14:43:28 +0000</pubDate>
		<dc:creator>Stephen Antonucci</dc:creator>
				<category><![CDATA[iPad]]></category>
		<category><![CDATA[iPhone]]></category>
		<category><![CDATA[Wireless]]></category>
		<category><![CDATA[at&t]]></category>

		<guid isPermaLink="false">http://www.reelsmart.com/?p=6047</guid>
		<description><![CDATA[AT&#038;T has revamped their data plans that will take effect on June 7 for all new smartphone contracts. These new plans will finally bring iPhone tethering (iPhone OS 4.0 will be required) while slamming the door on unlimited data for a set price. These data plans also apply to iPad 3G owners.

AT&#038;T has announced two new data plans priced at $15 for 200MB and $25 capped at 2GB per month. If you go over 2GB on the higher-end plan you will be charged an additional $10 for another 1GB of data use.  Tethering  the iPhone will cost you an additional $20 per month when iPhone 4.0 arrives, most likely at WWDC.

Current 'unlimited data' plans for existing iPhone and iPad customers will still be in effect. However, once your contract renewal comes up, you may have to say bye to unlimited data. 

These new plans may be the start of ushering in the age of metered broadband where you will pay for what you use. Something I have no issue with. Some iPhone users may actually see a savings from this switch as more than 98% of iPhone users (according to AT&#038;T) are below the 2GB data usage. If you use WiFi a lot at home and work and use apps that load map data onto the device instead of fetching it from the network, like TomTom or Navigon for GPS when traveling you probably fall into this category.

<strong>UPDATE via AT&#038;T's Facebook page:</strong>
Customers on the current $30 smartphone 'unlimited' data plan can keep that plan when upgrading hardware (new iPhone or iPad) without switching to the $25 / 2GB DataPro plan if they choose. However, if you want the $20 tethering option  it will require the DataPro plan.]]></description>
		<wfw:commentRss>http://www.reelsmart.com/2010/06/02/att-shows-the-end-of-unlimited-data-plans/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Steve Jobs Answers Questions at D8</title>
		<link>http://www.reelsmart.com/2010/06/02/steve-jobs-answers-questions-at-d8/</link>
		<comments>http://www.reelsmart.com/2010/06/02/steve-jobs-answers-questions-at-d8/#comments</comments>
		<pubDate>Wed, 02 Jun 2010 14:09:53 +0000</pubDate>
		<dc:creator>Stephen Antonucci</dc:creator>
				<category><![CDATA[Apple]]></category>
		<category><![CDATA[iPad]]></category>
		<category><![CDATA[iPhone]]></category>
		<category><![CDATA[steve jobs]]></category>

		<guid isPermaLink="false">http://www.reelsmart.com/?p=6041</guid>
		<description><![CDATA[See videos!]]></description>
		<wfw:commentRss>http://www.reelsmart.com/2010/06/02/steve-jobs-answers-questions-at-d8/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Apple Surpasses Microsoft in Market Cap!</title>
		<link>http://www.reelsmart.com/2010/05/26/apple-surpasses-microsoft-in-market-cap/</link>
		<comments>http://www.reelsmart.com/2010/05/26/apple-surpasses-microsoft-in-market-cap/#comments</comments>
		<pubDate>Wed, 26 May 2010 22:34:03 +0000</pubDate>
		<dc:creator>Stephen Antonucci</dc:creator>
				<category><![CDATA[Apple]]></category>
		<category><![CDATA[Microsoft]]></category>
		<category><![CDATA[aapl]]></category>

		<guid isPermaLink="false">http://www.reelsmart.com/?p=6036</guid>
		<description><![CDATA[Apple has now surpassed Microsoft in market cap making them the second largest company in the US and the most valuable tech company. I called this one over five years ago and the criticism I received was enormous. So today I get to say, I TOLD YOU SO.

Congrats, to all the hard working people in Cupertino! Apple did this the old fashioned way. They worked hard, innovated, listened to users and provided superior products and service.

This occasion is more psychological than anything, but clearly the momentum is with Apple.

Pretty funny it happens in the same week Ballmer and company hatchets two VPs and is reorganizing the entire consumer division.]]></description>
		<wfw:commentRss>http://www.reelsmart.com/2010/05/26/apple-surpasses-microsoft-in-market-cap/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Google TV is Introduced</title>
		<link>http://www.reelsmart.com/2010/05/20/google-tv-is-introduced/</link>
		<comments>http://www.reelsmart.com/2010/05/20/google-tv-is-introduced/#comments</comments>
		<pubDate>Thu, 20 May 2010 17:37:32 +0000</pubDate>
		<dc:creator>Stephen Antonucci</dc:creator>
				<category><![CDATA[Google]]></category>
		<category><![CDATA[Video]]></category>
		<category><![CDATA[Google TV]]></category>

		<guid isPermaLink="false">http://www.reelsmart.com/?p=6034</guid>
		<description><![CDATA[Google: Google TV is a new experience made for television that combines the TV you know and love with the freedom and power of the Internet. Watch an overview video below, sign up for updates, and learn more about how to develop for Google TV.]]></description>
		<wfw:commentRss>http://www.reelsmart.com/2010/05/20/google-tv-is-introduced/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Turn iPad into Tablet Laptop</title>
		<link>http://www.reelsmart.com/2010/05/05/turn-ipad-into-tablet-laptop/</link>
		<comments>http://www.reelsmart.com/2010/05/05/turn-ipad-into-tablet-laptop/#comments</comments>
		<pubDate>Thu, 06 May 2010 00:53:00 +0000</pubDate>
		<dc:creator>Stephen Antonucci</dc:creator>
				<category><![CDATA[iPad]]></category>
		<category><![CDATA[ClamCase]]></category>

		<guid isPermaLink="false">http://www.reelsmart.com/?p=6032</guid>
		<description><![CDATA[ClamCase is a case, a stand, and a keyboard for your iPad. Coming soon.

<h3>Press Release</h3>

Improve the Magical iPad® experience by enhancing protection, efficiency and ease of use with the ClamCase™ the all-in-one: keyboard, case and stand with a sea of features under its shell.

*Patent Pending

BLUETOOTH® KEYBOARD

The chiclet style Bluetooth® keyboard offers a tactical feedback allowing you to compose and type quickly.

Your iPad® easily connects to ClamCases wireless Bluetooth® keyboard

The only physical hardware keyboard solution with a case
Manual power on and off button with blue LED indicator light and automatic power save mode.

Connection to other HID compatible Bluetooth devices such as Sony Playstation 3®,
Tivo® and HTPC (home theater PC) to give you the ultimate wireless keyboard experience.

Bluetooth® technology enables the 30-pin dock connector to be free for charging, syncing and other hard wired functions.

360 DEGREE CASE

The 360-degree torque hinges enable greater flexibility and fixed angles for featured modes of operation as the simple and sleek design of the ClamCase™ protects your iPad® from dents and dings.

Made of high quality ABS plastic to ensure long lasting protection.

Shields against falls and breakage, dust and dirt.

ClamCase™ closed position guards against accidental openings and falls.

Smooth yet grippy rubberized exterior texture of the 360 degree hinge provides a more user-friendly hold for confident handling.

POSITIONING STAND

Designed to enhance the iPad® experience by providing a you-decide stand with an endless combination of positions to accommodate your desired tasks.

Flip-back keyboard to expose the rubber hinge grip and enjoy your iPad® in tablet mode.

Watch movies at the perfect angle with the uniquely designed ClamCase™ stand which can position into an infinite number of viewing angles.

Manipulate the iPad® touch screen and use your favorite apps at just the right angle.

The unique positioning of the ClamCase™ allows users the capability to display a digital picture frame slideshow in both portrait and landscape views.

More information at http://www.clamcase.com]]></description>
		<wfw:commentRss>http://www.reelsmart.com/2010/05/05/turn-ipad-into-tablet-laptop/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Steve Jobs: Thoughts on Flash &#8211; OUCH!</title>
		<link>http://www.reelsmart.com/2010/04/29/steve-jobs-thoughts-on-flash-ouch/</link>
		<comments>http://www.reelsmart.com/2010/04/29/steve-jobs-thoughts-on-flash-ouch/#comments</comments>
		<pubDate>Thu, 29 Apr 2010 15:09:51 +0000</pubDate>
		<dc:creator>Stephen Antonucci</dc:creator>
				<category><![CDATA[Apple]]></category>
		<category><![CDATA[Video]]></category>
		<category><![CDATA[adobe]]></category>
		<category><![CDATA[flash]]></category>
		<category><![CDATA[steve jobs]]></category>

		<guid isPermaLink="false">http://www.reelsmart.com/?p=6028</guid>
		<description><![CDATA[Apple has posted <em>Thoughts on Flash</em> signed by Steve Jobs on their <a href="http://www.apple.com/hotnews/thoughts-on-flash/">website</a>. In this concise and informational explanation he takes Adobe and Flash technology to task. I consider this a must read for anyone interested in the latest tech controversy. I am sure there will be many to attack this claiming a bias against Adobe by Apple and Mr. Jobs, but I think he lays out his reasons quite well and factually.

In his conclusion, Jobs sees Flash as the obsolete floppy drive in regard for the web video. It's just no longer needed for viewing video on the Internet. HTML5, CSS and Javascript is based on open standards, is easy to incorporate on websites and lack all of the problems he points to in his essay. See the entire essay after the jump below.

<strong>Thoughts on Flash</strong>
Apple has a long relationship with Adobe. In fact, we met Adobe’s founders when they were in their proverbial garage. Apple was their first big customer, adopting their Postscript language for our new Laserwriter printer. Apple invested in Adobe and owned around 20% of the company for many years. The two companies worked closely together to pioneer desktop publishing and there were many good times. Since that golden era, the companies have grown apart. Apple went through its near death experience, and Adobe was drawn to the corporate market with their Acrobat products. Today the two companies still work together to serve their joint creative customers – Mac users buy around half of Adobe’s Creative Suite products – but beyond that there are few joint interests.

I wanted to jot down some of our thoughts on Adobe’s Flash products so that customers and critics may better understand why we do not allow Flash on iPhones, iPods and iPads. Adobe has characterized our decision as being primarily business driven – they say we want to protect our App Store – but in reality it is based on technology issues. Adobe claims that we are a closed system, and that Flash is open, but in fact the opposite is true. Let me explain.

First, there’s “Open”.

Adobe’s Flash products are 100% proprietary. They are only available from Adobe, and Adobe has sole authority as to their future enhancement, pricing, etc. While Adobe’s Flash products are widely available, this does not mean they are open, since they are controlled entirely by Adobe and available only from Adobe. By almost any definition, Flash is a closed system.

Apple has many proprietary products too. Though the operating system for the iPhone, iPod and iPad is proprietary, we strongly believe that all standards pertaining to the web should be open. Rather than use Flash, Apple has adopted HTML5, CSS and JavaScript – all open standards. Apple’s mobile devices all ship with high performance, low power implementations of these open standards. HTML5, the new web standard that has been adopted by Apple, Google and many others, lets web developers create advanced graphics, typography, animations and transitions without relying on third party browser plug-ins (like Flash). HTML5 is completely open and controlled by a standards committee, of which Apple is a member.

Apple even creates open standards for the web. For example, Apple began with a small open source project and created WebKit, a complete open-source HTML5 rendering engine that is the heart of the Safari web browser used in all our products. WebKit has been widely adopted. Google uses it for Android’s browser, Palm uses it, Nokia uses it, and RIM (Blackberry) has announced they will use it too. Almost every smartphone web browser other than Microsoft’s uses WebKit. By making its WebKit technology open, Apple has set the standard for mobile web browsers.

Second, there’s the “full web”.

Adobe has repeatedly said that Apple mobile devices cannot access “the full web” because 75% of video on the web is in Flash. What they don’t say is that almost all this video is also available in a more modern format, H.264, and viewable on iPhones, iPods and iPads. YouTube, with an estimated 40% of the web’s video, shines in an app bundled on all Apple mobile devices, with the iPad offering perhaps the best YouTube discovery and viewing experience ever. Add to this video from Vimeo, Netflix, Facebook, ABC, CBS, CNN, MSNBC, Fox News, ESPN, NPR, Time, The New York Times, The Wall Street Journal, Sports Illustrated, People, National Geographic, and many, many others. iPhone, iPod and iPad users aren’t missing much video.

Another Adobe claim is that Apple devices cannot play Flash games. This is true. Fortunately, there are over 50,000 games and entertainment titles on the App Store, and many of them are free. There are more games and entertainment titles available for iPhone, iPod and iPad than for any other platform in the world.

Third, there’s reliability, security and performance.

Symantec recently highlighted Flash for having one of the worst security records in 2009. We also know first hand that Flash is the number one reason Macs crash. We have been working with Adobe to fix these problems, but they have persisted for several years now. We don’t want to reduce the reliability and security of our iPhones, iPods and iPads by adding Flash.

In addition, Flash has not performed well on mobile devices. We have routinely asked Adobe to show us Flash performing well on a mobile device, any mobile device, for a few years now. We have never seen it. Adobe publicly said that Flash would ship on a smartphone in early 2009, then the second half of 2009, then the first half of 2010, and now they say the second half of 2010. We think it will eventually ship, but we’re glad we didn’t hold our breath. Who knows how it will perform?

Fourth, there’s battery life.

To achieve long battery life when playing video, mobile devices must decode the video in hardware; decoding it in software uses too much power. Many of the chips used in modern mobile devices contain a decoder called H.264 – an industry standard that is used in every Blu-ray DVD player and has been adopted by Apple, Google (YouTube), Vimeo, Netflix and many other companies.

Although Flash has recently added support for H.264, the video on almost all Flash websites currently requires an older generation decoder that is not implemented in mobile chips and must be run in software. The difference is striking: on an iPhone, for example, H.264 videos play for up to 10 hours, while videos decoded in software play for less than 5 hours before the battery is fully drained.

When websites re-encode their videos using H.264, they can offer them without using Flash at all. They play perfectly in browsers like Apple’s Safari and Google’s Chrome without any plugins whatsoever, and look great on iPhones, iPods and iPads.

Fifth, there’s Touch.

Flash was designed for PCs using mice, not for touch screens using fingers. For example, many Flash websites rely on “rollovers”, which pop up menus or other elements when the mouse arrow hovers over a specific spot. Apple’s revolutionary multi-touch interface doesn’t use a mouse, and there is no concept of a rollover. Most Flash websites will need to be rewritten to support touch-based devices. If developers need to rewrite their Flash websites, why not use modern technologies like HTML5, CSS and JavaScript?

Even if iPhones, iPods and iPads ran Flash, it would not solve the problem that most Flash websites need to be rewritten to support touch-based devices.

Sixth, the most important reason.

Besides the fact that Flash is closed and proprietary, has major technical drawbacks, and doesn’t support touch based devices, there is an even more important reason we do not allow Flash on iPhones, iPods and iPads. We have discussed the downsides of using Flash to play video and interactive content from websites, but Adobe also wants developers to adopt Flash to create apps that run on our mobile devices.

We know from painful experience that letting a third party layer of software come between the platform and the developer ultimately results in sub-standard apps and hinders the enhancement and progress of the platform. If developers grow dependent on third party development libraries and tools, they can only take advantage of platform enhancements if and when the third party chooses to adopt the new features. We cannot be at the mercy of a third party deciding if and when they will make our enhancements available to our developers.

This becomes even worse if the third party is supplying a cross platform development tool. The third party may not adopt enhancements from one platform unless they are available on all of their supported platforms. Hence developers only have access to the lowest common denominator set of features. Again, we cannot accept an outcome where developers are blocked from using our innovations and enhancements because they are not available on our competitor’s platforms.

Flash is a cross platform development tool. It is not Adobe’s goal to help developers write the best iPhone, iPod and iPad apps. It is their goal to help developers write cross platform apps. And Adobe has been painfully slow to adopt enhancements to Apple’s platforms. For example, although Mac OS X has been shipping for almost 10 years now, Adobe just adopted it fully (Cocoa) two weeks ago when they shipped CS5. Adobe was the last major third party developer to fully adopt Mac OS X.

Our motivation is simple – we want to provide the most advanced and innovative platform to our developers, and we want them to stand directly on the shoulders of this platform and create the best apps the world has ever seen. We want to continually enhance the platform so developers can create even more amazing, powerful, fun and useful applications. Everyone wins – we sell more devices because we have the best apps, developers reach a wider and wider audience and customer base, and users are continually delighted by the best and broadest selection of apps on any platform.

Conclusions.

Flash was created during the PC era – for PCs and mice. Flash is a successful business for Adobe, and we can understand why they want to push it beyond PCs. But the mobile era is about low power devices, touch interfaces and open web standards – all areas where Flash falls short.

The avalanche of media outlets offering their content for Apple’s mobile devices demonstrates that Flash is no longer necessary to watch video or consume any kind of web content. And the 200,000 apps on Apple’s App Store proves that Flash isn’t necessary for tens of thousands of developers to create graphically rich applications, including games.

New open standards created in the mobile era, such as HTML5, will win on mobile devices (and PCs too). Perhaps Adobe should focus more on creating great HTML5 tools for the future, and less on criticizing Apple for leaving the past behind.

Steve Jobs
April, 2010
]]></description>
		<wfw:commentRss>http://www.reelsmart.com/2010/04/29/steve-jobs-thoughts-on-flash-ouch/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Apple Buys Siri Personal Assistant</title>
		<link>http://www.reelsmart.com/2010/04/28/apple-buys-siri-personal-assistant/</link>
		<comments>http://www.reelsmart.com/2010/04/28/apple-buys-siri-personal-assistant/#comments</comments>
		<pubDate>Wed, 28 Apr 2010 19:47:53 +0000</pubDate>
		<dc:creator>Stephen Antonucci</dc:creator>
				<category><![CDATA[Apple]]></category>
		<category><![CDATA[iPhone Apps]]></category>

		<guid isPermaLink="false">http://www.reelsmart.com/?p=6025</guid>
		<description><![CDATA[Apple gets into search... sort of, as they buy <a href="http://siri.com/">Siri</a> the personal assistant. Siri offers voice recognition and search for the iPhone. Siri is a very useful app. You ask it a question like "nearest pizza" via voice (or by typing) and returns the best results using your location. The speech recognition is quite good. It comes from Nuance, the company who's software powers both Dragon Dictation and Dragon Search. This is available now for your iPhone free.]]></description>
		<wfw:commentRss>http://www.reelsmart.com/2010/04/28/apple-buys-siri-personal-assistant/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Apple: WWDC2010 Date Set</title>
		<link>http://www.reelsmart.com/2010/04/28/apple-wwdc2010-date-set/</link>
		<comments>http://www.reelsmart.com/2010/04/28/apple-wwdc2010-date-set/#comments</comments>
		<pubDate>Wed, 28 Apr 2010 14:10:05 +0000</pubDate>
		<dc:creator>Stephen Antonucci</dc:creator>
				<category><![CDATA[Apple]]></category>
		<category><![CDATA[Events]]></category>

		<guid isPermaLink="false">http://www.reelsmart.com/?p=6021</guid>
		<description><![CDATA[Apple has officially announced WWDC2010. Calling it "The center of the app universe" will take place from June 7th - 11th at Moscone West in San Francisco, California.]]></description>
		<wfw:commentRss>http://www.reelsmart.com/2010/04/28/apple-wwdc2010-date-set/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Bill Gates on iPad</title>
		<link>http://www.reelsmart.com/2010/04/22/bill-gates-on-ipad/</link>
		<comments>http://www.reelsmart.com/2010/04/22/bill-gates-on-ipad/#comments</comments>
		<pubDate>Thu, 22 Apr 2010 19:07:35 +0000</pubDate>
		<dc:creator>Stephen Antonucci</dc:creator>
				<category><![CDATA[Apple]]></category>
		<category><![CDATA[iPad]]></category>
		<category><![CDATA[Microsoft]]></category>
		<category><![CDATA[bill gates]]></category>

		<guid isPermaLink="false">http://www.reelsmart.com/?p=6015</guid>
		<description><![CDATA[I guess after publicly predicting the failure of everything Apple from OS X to the iPod to the iPhone, "no comment" is the better response. The iPad has been a huge seller for Apple and is certainly the most successful "tablet" like computer in history. Guess Mr. Gates forgot the Newton.

Apple now has only two companies in the US that are larger Exxon Mobile and Microsoft. Today Apple stock is up to $266.37 with a market value of about $239.66 Billion, just $33.66 Billion below Microsoft. It is only a matter of when Apple will surpass Microsoft in market value now.]]></description>
		<wfw:commentRss>http://www.reelsmart.com/2010/04/22/bill-gates-on-ipad/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Apple Updates MacBook Pro Family Processors and Graphics</title>
		<link>http://www.reelsmart.com/2010/04/13/apple-updates-macbook-pro-family-processors-and-graphics/</link>
		<comments>http://www.reelsmart.com/2010/04/13/apple-updates-macbook-pro-family-processors-and-graphics/#comments</comments>
		<pubDate>Tue, 13 Apr 2010 15:39:15 +0000</pubDate>
		<dc:creator>Stephen Antonucci</dc:creator>
				<category><![CDATA[Apple]]></category>
		<category><![CDATA[Macintosh]]></category>
		<category><![CDATA[macbook pro]]></category>

		<guid isPermaLink="false">http://www.reelsmart.com/?p=6012</guid>
		<description><![CDATA[Apple today released <a href="http://www.apple.com/macbookpro/">updates to the MacBook Pro line</a> which includes 13, 15 and 17 inch displays. 

The new 15 and 17-inch models now feature the Intel's i5 and i7 processors giving them a nice performance boost permitting hyperthreading (up to 4 virtual cores). Plus new GeForce GT 330M graphics chip, and the NVIDIA-driven Optimus technology to switch from the high-end video subsystem to integrated graphics on the fly to improve power management.

With power handling give the 15 and 17-inch models now allow up to 8-9 hours on one battery charge. All models now include 4GB of RAM standard.

The 15-inch model adds new display options: 
<ul>
<li>1440x900 glossy screen</li>
<li>1680x1050 with either glossy or matte finish</li></ul>

The 17-inch MBP display has a glossy 1920x1200 high res screen.

The 13-inch keeps the same Intel Core 2 Duo chip with a speed boost to 2.66GHz, and adds the GeForce 320M graphics card. Battery life is now up to an amazing 10 hours.

Prices start at $1199 for the 13-inch, $1799 for the 15-inch and $2299 for the 17-inch model.]]></description>
		<wfw:commentRss>http://www.reelsmart.com/2010/04/13/apple-updates-macbook-pro-family-processors-and-graphics/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>iPhone OS 4.0 to Bring 100+ New User Features</title>
		<link>http://www.reelsmart.com/2010/04/08/iphone-os-4-0-to-bring-100-new-user-features/</link>
		<comments>http://www.reelsmart.com/2010/04/08/iphone-os-4-0-to-bring-100-new-user-features/#comments</comments>
		<pubDate>Thu, 08 Apr 2010 19:03:53 +0000</pubDate>
		<dc:creator>Stephen Antonucci</dc:creator>
				<category><![CDATA[Apple]]></category>
		<category><![CDATA[iPad]]></category>
		<category><![CDATA[iPhone]]></category>
		<category><![CDATA[iPod]]></category>
		<category><![CDATA[iPhone OS]]></category>
		<category><![CDATA[SDK]]></category>

		<guid isPermaLink="false">http://www.reelsmart.com/?p=6008</guid>
		<description><![CDATA[Apple has unveiled the new software development kit (SDK)  for the iPhone platform which includes the iPod touch and the brand new iPad. The new SDK will bring over 1500 new APIs to create apps that are much more powerful and innovative. 

The new iPhone OS 4.0 will have over 100 new user features including some of the most requested such as multitasking for third party apps, folders to organize apps and a unified inbox for Mail. iBooks app, just launched with the iPad will be coming to the iPhone and iPod touch allowing users to buy and read ebooks on their device.

Other important things to note is a VoIP API which will allow users to receive Skype calls even when the app is not running! Other features are Multiple Exchange accounts, threaded messages and open attachments in other apps. One popular feature from the Mac, QuickLook will now be making its appearance on the iPhone and iPad.

Users will be able to change and customize Homescreen Wallpaper and use Bluetooth keyboards on the iPhone and iPod touch like they can on the iPad.

The SDK for developers is available now for download and the iPhone OS 4.0 is expected to ship this summer for iPhone and iPod touch. The 4.0 update will come to the iPad in the fall.]]></description>
		<wfw:commentRss>http://www.reelsmart.com/2010/04/08/iphone-os-4-0-to-bring-100-new-user-features/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Apple Announces iPhone OS 4.0 Event for April 8</title>
		<link>http://www.reelsmart.com/2010/04/05/apple-announces-iphone-os-4-0-event-for-april-8/</link>
		<comments>http://www.reelsmart.com/2010/04/05/apple-announces-iphone-os-4-0-event-for-april-8/#comments</comments>
		<pubDate>Mon, 05 Apr 2010 17:22:58 +0000</pubDate>
		<dc:creator>Stephen Antonucci</dc:creator>
				<category><![CDATA[Apple]]></category>
		<category><![CDATA[Events]]></category>
		<category><![CDATA[iPhone]]></category>
		<category><![CDATA[iPhone 4.0]]></category>

		<guid isPermaLink="false">http://www.reelsmart.com/?p=6004</guid>
		<description><![CDATA[Stunning most analysts and techies, Apple has announced a special invitation-only event on Thursday April 8, 2010. Most thought this would not happen to later in the year.

The event will take place at the Apple Town Hall in Cupertino to discuss iPhone OS 4.0. We can speculate this will mean an update will be coming to the iPad launched Saturday much ahead of what we would have guessed.]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Kindle App Optimized for iPad Arrives</title>
		<link>http://www.reelsmart.com/2010/04/02/kindle-app-optimized-for-ipad-arrives/</link>
		<comments>http://www.reelsmart.com/2010/04/02/kindle-app-optimized-for-ipad-arrives/#comments</comments>
		<pubDate>Sat, 03 Apr 2010 01:07:46 +0000</pubDate>
		<dc:creator>Stephen Antonucci</dc:creator>
				<category><![CDATA[iPad]]></category>
		<category><![CDATA[kindle]]></category>

		<guid isPermaLink="false">http://www.reelsmart.com/?p=5998</guid>
		<description><![CDATA[Kindle App for iPhone is now optimized for the iPad. Just received free update.
]]></description>
		<wfw:commentRss>http://www.reelsmart.com/2010/04/02/kindle-app-optimized-for-ipad-arrives/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
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